As they prepare to depart for Valencia Island, Ash and his friends pick up supplies at a grocery store. Ash suggests walking to the island, but Brock's guidebook says that it will only take less than a day traveling by blimp. While the blimp arrives, two men sponsor a contest where the winner gets a prize just by showing their store receipt to them. Ash shows his receipt and wins a free trip on the blimp, leaving his friends dumbfounded.
Meanwhile, Team Rocket receives an assignment from Giovanni to join the organization's Dirigible Brigade, and their duties include operating a blimp. Unbeknownst to them, it is a scheme to get rid of the trio, since Giovanni only maintained the blimp's insurance policy and not its integrity for decades.
(Source: Bulbapedia)